Posts

An Interesting Video Game about the Art of Translation

Image
It's not common to see a video game directed at translation. Heaven's Vault does just that. Not only does it keep the user engaged through puzzles and other challenging tasks, but could also be seen as a learning tool, or at least something to jump start someone's interest in translation.

This article goes into better detail about this unique game...
https://www.wired.com/story/heavens-vault-review

13 Tips for Your Next Translation Project

Image
Wondering about translation, but not sure how to go about scoping out your next translation project. This author gives some excellent, high-level tips to consider when tackling translation, particularly when localizing software...

13 Tips for Your Next Translation Project

Is Your Digital Product Ready to Go International?

Image
Are ready to go international? Bringing your digital product to an international stage requires many different steps. The following article discusses some of these key steps and how to get there. Good luck!
https://devops.com/is-your-digital-product-ready-for-international-prime-time

Colorful Chart Reveals Evolution of English Alphabet From Egyptian Hieroglyphics

Image
Have you ever wondered how the English alphabet came to be? Here's a really cool and quick graphic that shows the evolution of our current-day alphabet from ancient Egyptian hieroglyphics. Enjoy!

Fascinating Chart Details History of the Alphabet

Happy New Year from Zab Translation Solutions!

Image
 Image / Taobao
Happy New Year from Zab Translation Solutions! What better way to start off the year than some good Chinglish? Hope you enjoy it because we sure did!

https://www.theepochtimes.com/50-hilarious-attempts-at-chinese-to-english-translation_2751710.html

McDonald's Has A New Chinese Name That Doesn't Translate Well

Image
Image courtesy of Docryackie via CC Attribution-Share Alike 3.0 Unported
Internationalization and branding is critical when entering a new market! Yet so many companies do it flippantly - maybe because they don't have budget, or maybe just because they are lazy. Making an early international mistake can create a reputation for your company that you may have to live with for the rest of your life.

McDonald's recently registered under a new name in China, roughly translated as "Golden Arches". Unfortunately, it's not catching on as well as they had hoped, so they're only using it for the registration and not for branding at the moment. Did they make a mistake? Did they move too quickly on this? What do you think? Time will tell.

Here's more on the recent change...

http://www.abc2news.com/newsy/mcdonalds-has-a-new-chinese-name-that-doesnt-translate-well

Supporting a variety of languages at launch can make a huge difference

Image
Sometimes the best way to compete is too not compete at all. So many companies spend so much money competing in the English-only arena. When the competition gets tough, why not try some international markets? One company found great success by going this route. Bedtime Digital CEO Klaus Pedersen discusses the success he found by moving his software into the international market ... http://www.gamesindustry.biz/articles/2017-10-03-waking-up-to-localization